Athens, Tennessee Branding

Technical Support, Conceptual Design, and Implementation

NOVEMBER 2020 | Known as "The Friendly City," Athens, Tennessee, definitely lived up to its unofficial name! We experienced unparalleled hospitality during every public input trip. The new brand for The Friendly City was inspired by the Celtic symbol for friendship and the colors we found in the Blue Ridge Mountains that surround the city. Logo design by Kaitlin Messich