Briefed by Anna Bower
ABOUT THE PROJECT
Anna Bower is a legal correspondent based in Washington DC. She was looking to create a writing portfolio with a brand that reflected her journalistic & personal style.
​
We collaborated with Anna to name her endeavor & developed her brand position. From there, we dove into design: a chunky serif typeface & an organic, bold color palette anchor the primary logo. We used distinct artistic patterns to add an extra element of creativity.
​
We brought the brand to life with printed collateral, social media graphics, & website design. You can see more at annabower.com or follow along with Anna's reporting adventures on Twitter.
SERVICES
+ BRANDING
+ ART DIRECTION
+ BRAND SUPPORT
Photography by Elizabeth Baxter
Copywriting by Abby Holmes
Brand Position
ANNA BOWER GIVES US THE REAL SCOOP. She’s the best of both worlds as she understands the letter of the law from her time at Harvard Law School but cuts through the noise to report complex stories. Her recaps are informed, engaging, and an accurate record of current events. Plus, she’s a beagle-loving millennial, further hoisting her into a league of her own. Ready to actually understand what’s going on in world? Let’s get briefed.
