City of Watkinsville
ABOUT THE PROJECT
Inspired by the community’s creativity, the new visual identity features a brushstroke ‘W’ and an Americana-inspired color palette. Launched in fall 2022, the brand has since transformed gateway and wayfinding signage and spread through town with branded items like stickers, hats, and even Christmas ornaments.
We started this project with an in-depth public input process, leading focus groups, interviews, and site visits to gather feedback from residents and business owners. From there, we developed a unique brand position and refreshed the tagline to reflect the community’s growth and future direction.
Our work with Watkinsville exemplifies how strategic branding and thoughtful design can energize a community and foster a sense of shared identity.
Branding for the artland of Georgia, a quickly growing community that has managed to retain its small-town roots
SERVICES
+ BRANDING
+ ART DIRECTION
+ BRAND SUPPORT
Watkinsville is not your average small, Southern community. Neighbor to a bustling college town, Watkinsville benefits from proximity while still offering a quiet place for those who seek respite. Charming and well-kept, Watkinsville is delightfully unrefined and riddled with history. If you close your eyes, it’s easy to envision earlier days when farmers milked cows and tended to their gardens – slightly harder to imagine are the legendary, rowdy late nights spent at Eagle Tavern.
Bike or walk to early morning coffee or dinner with friends at a generous offering of local restaurants. Get lost on a walk in the woods at one of three in-town parks. Draw inspiration from several local artists throughout town and at OCAF. Experience the contagious joy that flows out of ESP. Immerse yourself in the entrepreneurial spirit of local shops and businesses.
Entrenched in a culture of creativity and wonder, Watkinsville is where artists, visionaries and entrepreneurs thrive. It’s a vibrant place enveloped by greenspace, showcasing the natural environment and surrounding history. It’s a city that embraces the future and invests in cultivating and captivating the next generation. And above all else, it’s where love of community and care for your neighbor reign.